NEWS

Chinese wigs become rigid demand of Foreign consumers

Data show that in the past year, the world quickly bought 40 million manicure products, 30 million sets of make-up tools, 10 million pairs of stockings, 10 million pairs of underwear, 8 million lipsticks. Chinese wigs have become a rigid demand for foreign consumers, with a wig bought every two seconds. 



In foreign countries, beauty makeup, wigs, like toothpaste toothbrushes used by Chinese people, are very frequent necessities of life. On 12 March, express, a cross-border e-commerce retail platform owned by Alibaba, released a report on the global "face economy". With the continuous development of overseas e-commerce markets, More and more foreign consumers are buying a wide variety of cost-effective cosmetics, wigs, underwear and other fast consumer products through the "one button" of Speedway, and the "face economy" of cross-border e-commerce is rising rapidly. 

"Women are pleasing to themselves." According to the data, the beauty and health industry has become the No. 1 industry in terms of women's market share in the first quarter of 2019. Transactions in key markets such as France, the United States and the Middle East grew by more than 40 percent, and Russians, Americans and French were the favorite people to buy cosmetics on Speedway. 

In the past six months, the number of main merchants in the beauty industry has grown by more than 35%, more than 600 official flagship stores of beauty brands have achieved a high annual growth rate of 100%, and the number of line goods has increased by more than 50%. 

Among them, nail polish, false eyelashes and cosmetic brushes have become the three most popular cosmetic categories. The United States, Russia, Brazil, Britain and France like long, thick false eyelashes best. 

The ones who know best about maintenance are the girls from the United States, Russia, Brazil, France and the Republic of Korea. In 2018, beauty instrument products achieved a rapid growth of 300% on Speedway, especially the demand for skin care equipment in South Korea exceeded the daily demand by 10 times in November last year. 

In the underwear field, a total of 10 million pairs of stockings and 10 million pairs of underwear were sold in 2018. Russian girls bought a total of 5 million pairs of stockings in 2018, which was sealed as a "big country of stockings". The title of "underwear power" was won by the American people on the other side of the ocean. 



According to the data, American women have an average of 28 pairs of underwear at the same time, while Chinese women have only eight pairs at the same time. On coupon, American soft girls bought a total of 480000 pairs of underwear in 2018. On the other hand, the preference of American men for underwear is slightly different from that of other foreigners, with thong orders accounting for more than 1 to 3 of all men's underwear, compared with about 7 percent of orders for men in the fighting nation of Russia. 



Fashion boutique jewelry, which adds points to appearance, is also growing rapidly. Europe and the United States increased by more than 35 percent, Japan, South Korea, Thailand and other Asian countries, Mexico and other South American countries increased by 200 percent and more than 100 percent. Chinese original designs are very popular overseas, as far as Burkina Faso, the inland country on the upper reaches of the Walter River in western Africa, and the island nation of New Caledonia, which is located in Oceania, the southern return line. 

In the eyes of foreigners, the amount of hair is also an important criterion to test the appearance. 

Alopecia has become a common problem all over the world, according to express data. Anti-hair loss products have achieved an ultra-high growth rate of 150% in the past year, and the fastest growing category in the Rong Sheng Express platform. Hair essential oil, anti-hair shampoo, hair line concealer powder, laser hair comb, laser hair cap and other anti-hair loss products are popular overseas. And the proportion of male users buying has increased year by year, rising by 11% to 46% in 2018 compared with the previous year. 

In November, France, Zidane's hometown, topped the list of "anti-stripping powers" at the time, with demand for anti-stripping products growing by more than 300 per cent at one point. 



In case you can't take it off, put it together with a wig. 

Thanks to China's strong wig production supply chain, Chinese wigs have become one of the most sought-after items on Speedway, saying it is not too much of a rigid demand from overseas consumers. 

Data show that on average, one wig is bought every two seconds, and annual sales of wig products are as high as billions of yuan. Take Xuchang, a famous wig industry in China, as an example, locally produced wig products sell an average of 40, 000 sets a day on the express platform, with an annual turnover of 1.5 billion yuan, ranking first among overseas goods. Even Michelle, the former first lady of the United States, has worn Xu Chang's wig



The countries with the largest sales of wigs are the United States, the United Kingdom, France, South Africa, the Netherlands and Italy. In the past year, the wig category has grown rapidly on coupon, with increases of more than 50 percent in European countries and even faster in Africa. Ten countries, including South Africa, Nigeria, Zambia, Kenya and Tanzania, have increased by between 100 and 300 percent.

The wigs on Speedpost are luxury goods, with an average price of $100 to $300, with the most expensive being $700 to $800. If foreign women are also divided into N stages of financial freedom, then while you are still struggling for # cherry freedom # foreign exquisite pig girls are already running on the broad road of # wig freedom. 

Although the wigs used by overseas consumers are mid-to high-end goods, overseas consumers spend an average of half as much on wigs as they do offline, thanks to the direct connection between manufacturers and overseas end-consumers. Moreover, in the African market with high demand for wigs, the logistics duration of wig goods has been shortened from an average of 30 to 40 days to an average of 5 to 7 days by teaming up with rookies to establish a cross-border special line between China and Africa. At the same time, with the help of the local warehouse shipping capacity of some enterprises based in South Africa and Nigeria, the wig goods on Speedway have realized the local delivery of local logistics services. Data show that every day, millions of active buyers from Europe, the United States, Africa and other regions of the world pour into Speedway to browse wig products. 

However, in the eyes of Chinese people, wigs may only cover up the post-90s hair loss crisis, but in the hands of overseas consumers, the men's wigs on Speedway can be called "Cinderella's pumpkin carriage," even if it is Mediterranean baldness. Wearing one can change a man if you are the one. When you are still using wigs to prevent taking off, people are already flirting with wigs. Men's wigs, which sell for an average of about $100, have skyrocketed over the years, according to SpeedPost.

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